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Coffee Articles

Greg Lefcourt of Ozo Coffee Co. in Boulder is the Mountain Regional Barista Champion.

Lefcourt Takes First Place in Mountain Regional Barista Competition Hosted by Allegro Coffee

THORNTON, Colo. — Greg Lefcourt of Ozo Coffee Co. in Boulder, was named Mountain Regional Barista Champion at a competition held January 16-18, 2009 in Thornton, Colorado. The Specialty Coffee
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Association of America (SCAA) event was hosted by Allegro Coffee, based in Thornton. Over twenty baristas from the Mountain region competed in the three day event. The top three competitors:

First Place Greg Lefcourt-Ozo Coffee Co-Boulder, CO
Second Place Jesse Bladyka-Coal Creek Coffee-Laramie, WY
Third Place Philip Search-Sole Coffee Roasters-Boulder, CO

Competitors were required to make 12 beverages, including four espressos, four cappuccinos and four original signature drinks of their own creation within 15 minutes in front of a panel of accomplished industry judges. Competitors were judged on taste, beverage presentation, technical skills, station cleanliness and overall impression.

The winner of the competition will compete for the national title at the United States Barista Championships (USBC) in Portland, Oregon March 5-8. The winner of the USBC will represent the United States in the World Barista Championship in Atlanta, Georgia, April 16-19, 2009. Sponsors for the regional and national events include Official Host & Travel Sponsor: DaVinci Gourmet; Official Espresso Machine Sponsor: Nuova Simonelli; Official Grinder Sponsor: Mahlkoenig.

About the SCAA

The SCAA is the world’s largest coffee trade association dedicated to creating a vibrant specialty coffee community. We recognize, develop and promote specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members. Celebrating 26 years of success, the strength of our organization is reflective of our members who represent more than forty countries and every segment of the Specialty Coffee industry, from coffee growers to coffee roasters and retailers. Together, we ensure our industry continues to thrive. Visit www.scaa.org.

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Starbucks Doubleshot[R] Energy+Coffee Stakes its Claim in the Ready-to-Drink Energy Coffee…

Lineup Expands with New Cinnamon Dulce Offering Inspired by Popular Latin Flavors

SEATTLE & PURCHASE, N.Y. — Starbucks Doubleshot([R]) Energy+Coffee beverages have become top performers in the ready-to-drink (RTD) energy coffee subcategory since launching in June 2008. Currently, the
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Building upon this early success, the North American Coffee Partnership (NACP), a joint venture between Starbucks Coffee Company (NASDAQ:SBUX) and PepsiCo, Inc. (NYSE:PEP), today announced consumers will soon be able to enjoy the great-tasting invigoration of Starbucks Doubleshot([R]) Energy+Coffee in a new flavor: Cinnamon Dulce.

Created by NACP culinary experts, food scientists and product designers who explored beverage trends and drew inspiration from popular Latin flavors, Cinnamon Dulce combines the subtly spicy taste of cinnamon and vanilla with a supercharged blend of Starbucks([R]) coffee, B-vitamins, guarana and ginseng. Cinnamon Dulce will begin rolling into grocery and convenience channels alongside existing Coffee, Mocha and Vanilla flavors in early February 2009.

“The strong performance of Energy+Coffee over the past eight months is a testament to the versatility of the premium coffee experience,” said Greg Price, vice president, Starbucks Consumer Products Group. “Consumers value the fact that we’re able to deliver broad availability and convenience without sacrificing quality. We look forward to continued innovation and expansion in the RTD coffee category in the future.”

The NACP entered the RTD coffee market in 1994 with the launch of Starbucks bottled Frappuccino([R]) beverages. Since that time, the joint venture has introduced a variety of Starbucks Doubleshot([R]) products, and has become a leader in the RTD coffee category, which currently tops the $1.3 billion mark in the U.S. According to the 2008 Mintel Group U.S. Coffee Report, the NACP is the player to beat in FDMx2 distribution channels, with Starbucks-branded products accounting for nearly $9 in every $10 spent on RTD coffee.

“Our 15-year relationship with Starbucks has produced some important innovations in the RTD coffee category and engaged a broad consumer base through strong brand loyalty and the strength of the Pepsi distribution system,” said Richard Burjaw, VP and GM, North American Coffee Partnership. “We’re proud of the solid performance Starbucks Doubleshot Energy+Coffee has shown thus far, and anticipate continued positive momentum with the launch of Cinnamon Dulce.”

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